There's nothing like a dose of nostalgia to get co-workers to donate to a worthy cause, especially when there's food involved.
As part of Breast Cancer Awareness Month, the Boston-based nonprofit Bakes for Breast Cancer revisited the days of selling brownies in the school cafeteria with its Office Bake Sale fundraising campaign.
During October, participants bring homemade treats (or store-bought — no judging) to sell at their workplace. All proceeds go into donation jars for breast cancer research.
Bakers can go to the Bakes for Breast Cancer website to download a sign-up calendar to post in their office.
"I jumped right on the idea because I thought it was a fun way for our staff to do stuff together that's tasty, but also for a good cause," said Scott Bernstein, COO at the Needham-based marketing group Mittcom.
So far, five Mittcom employees have brought in treats, with three more in the works for later this month. Bernstein said he's seen cookies, cupcakes and Halloween-themed goodies (his own), but the most popular were fresh-baked pies from the Italian bakery A & L in East Boston.
Employees drop off baked goods in the office kitchen, along with their business card. As they come and go throughout the day, workers can grab a treat and leave a donation in the jar. "At first people were throwing in change or a buck, but as people are getting more committed to the cause, we're starting to see larger donations," said Bernstein, whose mother is a breast cancer survivor. He said Mittcom plans to match donations from the bake sale.
Local celebrity chef Todd English, whose sister, Wendy, passed away from breast cancer in 2006, is a devoted supporter of Bakes. His Boston restaurant Figs is participating in the sale, as well as promoting the nonprofit on its menus. English said the key to bake-sale treats is not to be too fancy.
"Stick to good, basic homemade desserts that everyone always loves," English said. "I'd encourage people to bake something that's a family favorite. Anything from a strudel, if you're German, to an old English pound cake. Those kinds of things work on all levels."
Through partnerships with restaurants and bakeries, Bakes has raised almost $1 million for the cause since its foundation in 1999.
"We need to do anything we can to spread awareness," said English. "Maybe one day we won't have to do this anymore."
Go to bakesforbreastcancer.org/bake-sale to download a calendar for your office.
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