AT&T plans to bundle pay-TV service from DirecTV with wireless broadband -- delivering speeds of 50 megabits per second or more over dedicated spectrum -- in rural areas, with the telco looking at launching the combo service in late 2015, said Ralph de la Vega, president and CEO of the telco's mobility division.
"We think the video opportunity is huge," de la Vega said, speaking at Goldman Sachs' Communacopia conference Friday. "We see a very bright outlook (for pay TV)... that's why we did the DirecTV deal."
AT&T has technology "ready to go" deliver high-speed wireless Internet service that's faster than LTE, because it is delivered a dedicated swath of spectrum. The strategy is that AT&T will be able to deliver one dish at a customer's home that will provide both TV and broadband, de la Vega said.Timing of the launch will depend on when the DirecTV deal closes, de la Vega added. AT&T's proposed $67 billion takeover of DirecTV is pending review by the FCC and other regulators.
Meanwhile, AT&T on Friday morning began taking orders for Apple's recently unveiled iPhone 6, and de la Vega said demand for the new smartphone is outpacing sales of new iPhones last year and 2012."It's a great thing to know you have hundreds of thousands of orders in the hopper before you've had a cup of coffee," he said.
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AT&T eyes late 2015 to launch DirecTV, high-speed wireless broadband bundle
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