Smarterer, a Boston company that offers online skill assessments through quizzes, has raised $1.6 million for its new product for businesses, Flock.
With the investment led by Rethink Education, an education technology venture capital firm, Smarterer will continue to grow and develop Flock, a shift from the company's existing consumer focused skills quizzes.
"We started realizing that enterprises have a huge need to understand their teams," said co-founder Dave Balter. "You can then use that to provide supplemental training, recruiting, you can use it for succession planning."
Flock is designed for businesses to better understand the skills their employees have, and gaps that may need to be filled.
"We think the most valuable asset in an organization are its people," Balter said. Balter said Flock is already being used by "a number of Fortune 500 companies."
"We can evaluate anyone's skills in ten questions and 120 seconds, in anything," he said.
Balter, the founder and former CEO of social marketing company BzzAgent when it was sold in 2011, will step in as CEO for Smarterer. Balter co-founded Smarterer in 2010, and had previously served as the executive chairman of the board.
"I've always had an absolute soft spot for the business," Balter said. "I said I just want to make this thing go."
Deborah Quazzo and repeat investors True Ventures and Boston Seed Capital also participated in the funding round. Smarterer has now raised $4.6 million, including money from Google Ventures.
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