Boston Globe publisher Christopher Mayer's abrupt resignation yesterday appears to signal the start of an extensive restructuring of the broadsheet and came just hours after new owner John Henry hinted at new multimedia initiatives to Hub bigwigs.
Henry, who also owns the Red Sox and the Liverpool soccer club, told the Greater Boston Chamber of Commerce he was looking to hire a chief operating officer. He also said the paper will soon develop a Globe television network.
But he was short on details about other initiatives he has in mind. He spoke vaguely about finding new ways to recruit sponsors and advertisers for Globe content, and unveiled a gift-voucher program for subscribers to support their favorite charity.
Mayer joined Henry at the business confab, but by the end of the day, he had emailed staff that he was stepping down.
Mayer — who had spent nearly three decades at the paper, the past four years as publisher — said he would be staying on as a senior adviser as the Globe moves "from a traditional newspaper structure to one that is better positioned for success in a hyper-competitive, fast-changing industry."
Mayer's departure came days after Henry brought on Hill Holliday chairman Michael Sheehan as an advertising consultant. Andrew Perlmutter, a former online operations manager at Newsweek, was hired last fall and reports directly to Henry.
Mark Jurkowitz, a former Globe media critic now at the Pew Research Center, said the moves are what you would expect from the "new breed of owner" embodied by Henry and Amazon founder and Washington Post owner Jeff Bezos.
"Because they're largely self-made men and have a better understanding of the modern business world," Jurkowitz said, "that brings the expectation they're going to infuse the places they buy with different ideas about how the place should run and levels of innovation that haven't been seen."
Henry — who bought the Globe for $70 million from The New York Times Co. five months ago — acknowledged the challenges newspapers face in the 21st century during the chamber speech and said the Globe would be "aggressively relevant."
"In today's world we have to concentrate on things we're really good at," he said.
He also praised the rivalry between the Herald and Globe, saying: "One of the strengths of this city is that it has two newspapers."
Seth Mnookin of Massachusetts Institute of Technology, the author of "Feeding the Monster" about Henry's Red Sox' moves, said, "He's someone who clearly has shown he's willing to move into new areas and upend things, but upend things in a way that doesn't destroy the core values of what was there. ... He can be very obsessive about things. It seemed like this was something he both cared about and looked at and saw some inefficiencies."
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