As Boston's independent game developer community explodes — establishing the Hub as hot spot for indie game makers — industry veteran Marco Mereu is stepping up to give developers a better, more tailored way to publish games.
Mereu will officially announce his new indie game publisher, Gameblyr, tomorrow at the Boston Festival of Indie Games. Gameblyr will give developers a chance to partner with a like-minded publisher, Mereu said, instead of massive publishers that care only about how much money a game makes.
"We give any developers who put a lot of effort and blood and sweat a choice to publish" with a company that will give them the attention they need, Mereu said. "It's what developers really need right now."
He said Gameblyr, the first indie publisher in the region, is more in tune with independent developers, and he has the industry experience to help smaller, talented game makers rise above a crowded market. Mereu was part of the teams behind multiplayer online games Tynon and Evony, and the mobile social sharing app Digisocial.
Focusing on mobile and PC gaming, Gameblyr will help developers with marketing, user acquisition and ultimately getting users to pay for the game, he said.
"If they don't have the right PR behind it, they generally get swallowed up in the other apps," he said.
Gameblyr has already signed on with two games, both for iOS. Revolution 60, a story-driven adventure game, will be released in March, and Pathogen, a strategy game where the player tries to expand across a map using viruses, will launch in October. Both games are made by regional companies, Boston-based Giant Spacekat and Birnam Wood Games of Burlington, Vt.
"Indie development has gotten extraordinarily strong" in the area, said Caroline Murphy, co-producer of the Boston Festival of Indie Games and leader of Boston Indies, an industry group. She said Boston Indies' membership has more than doubled in the past two years to roughly 500 active developers.
Organizers expect at least 5,000 people at the Boston Festival of Indie Games at the Massachusetts Institute of Technology, which supports and celebrates indie developers and their work.
Murphy said Mereu will have no shortage of great local talent to partner with.
"Some of the games that have come out of this area are fantastic," she said. "Having a publisher who's able to support indies on that is going to be very positive."
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