A Boston-based MassChallenge finalist is taking baby-monitoring beyond devices that record only sight or sound.
The SensibleBaby SmartOne is a onesie with a front pocket containing an embedded sensor that sends a constant signal to a nearby smartphone via an app that alerts parents when a sleeping infant is too hot, too cold or sleeping on his or her stomach.
"We want to be a co-parenting tool that empowers people with information so that they don't have to worry about their child," said SensibleBaby CEO Ben Cooper, who's expecting his first child in December.
Cooper and his three co-founders — Jeff Tagen, Jill Ju and Jack Sivak — met as strangers in March at Start-up Weekend, a 54-hour marathon during which aspiring entrepreneurs form teams, pitch an idea and make it a reality.
The four decided to try to create something better than baby-monitoring audio recorders and video cameras on the market.
"Audio monitors are wonderful, but if you're not listening, they don't help," said Cooper, 29. "We wanted to only alert parents when they need to act."
By the end of the weekend, they had a name for their new company, a logo, a website and a working prototype consisting of a taped-together sensor that dropped into a hand-sewn sock.
"It wasn't very pretty," Cooper recalled with a laugh, "but it worked."
It worked well enough that the four won, and one of their prizes was a waived application fee to MassChallenge, the Boston start-up accelerator and $1 million competition, which wraps up on Oct. 30.
In the meantime, the team won $100,000 through Founder.org and is using the money to refine and test their product for what they hope will be a launch in the first quarter of next year.
SmartOne sets will contain a sensor and three onesies, and will sell for between $100 and $150 in baby boutiques and on the company's website, mysensiblebaby.com.
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